Design thinking is a method for solving complex problems and creating new ideas. Recently, it has been widely adopted as a method for product discovery that enables meeting people’s needs and desires in a technologically feasible and strategically viable way.

Target Audience

This workshop is suitable for:

  • Product managers
  • Scrum ProductOwners
  • Project managers
  • All other roles that are involved in the product lifecycle (marketing professionals, developers, UX and UI designers, and so on)

Workshop Description

In the first part of the workshop, we shall introduce the main concepts and the phases of the method.

In the second part, we shall engage in a real design challenge. Supported by design thinking coaches, participants will go through the entire process to:

  • Interview potential target users
  • Identify insights
  • Define problem statements
  • Prototype solutions
  • Test them with the target usersThis workshop is designed to give participants both theoretical and practical experience about Design Thinking.As a result, we shall have a prototype solving a real problem we have identified.

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