Product Owner Academy

Advanced Guide to Product Owner’s Role in Agile Environment

Functions, Tools, and Techniques


We define a product owner as the role that is responsible for maximizing return on investment in products or services for customers and company. As the main focus of a business is to create and capture value through the products or services it offers, the Product Owner function is key to driving success.

This program is aimed to equip individuals who work as POs or support any of the POs functions with thorough understanding of the responsibilities and essential tools and techniques for fulfilling those.


  • ProductOwners
  • Product Managers
  • Agile facilitators
  • ScrumMasters
  • Team leaders


Every week we meet for an intensive 3-hour online training session where we focus on a specific topic. The sessions are designed to maximize practical learning by combining several elements:

  • Case studies from reality
  • Role plays
  • Discussion on cases from participants
  • Group exercises
  • Supporting input from the trainers
  • Personal follow-up plans

Online sessions give you the flexibility to join from anywhere.

The group contains 6-15 people.



Module 1: The Product Owner’s Role

  • PO functions, activities, and skillset
  • Product Manager or ProductOwner?
  • Organizational aspects

Module 2: Product Discovery and Vision

  • Creating product vision
  • Product Discovery
  • Validating ideas and collecting feedback
  • Product Roadmap

Module 3: Creating the Product Backlog

  • Writing user stories
  • Handling technical aspects
  • Handling usability
  • Slicing user stories

Module 4:Prioritization 

  • Understanding value, taking investment decisions
  • Agile prioritization
  • Measuring progress

Module 5:Agile Planning

  • Release planning
  • Estimating user stories
  • Sprint planning
  • Monitoring project scope

Module 6: Stakeholder Management

  • Stakeholder mapping
  • Working with customers
  • Communication aspects

Module 7: Continuous Innovation and Support

  • Product Evolution
  • Handling Maintenance
  • Sunsetting a Product


  • Scrum, Kanban, XP
  • Product Vision Board
  • GO Roadmap
  • Opportunity backlog
  • Product discovery sprints
  • Empathy map
  • Value proposition canvas
  • Lo-fi prototyping
  • A/B testing
  • User experience mapping
  • Usability testing
  • User stories
  • Spikes
  • Kano model
  • Relative weighing
  • User story mapping
  • MVP
  • Stakeholder map
  • 4-quadrant communication model


 Module  Online Sessions
  1. The Product Owner’s Role  10:00 – 13:00 EET
  2. Product Discovery and Vision  10:00 – 13:00 EET
  3. Creating the Product Backlog  10:00 – 13:00 EET
  4. Prioritization  10:00 – 13:00 EET
  5. Agile Planning   10:00 – 13:00 EET
  6. Stakeholder Management  10:00 – 13:00 EET
  7. Continuous Innovation and Support  10:00 – 13:00 EET

Are you looking for a custom training for your team? Contact us at