Is customer satisfaction an important factor for your business success? Are you looking for better ways to optimize delivery of value to your customers in the context of perpetual change? Do you believe people are your most precious asset?

If the answer to these questions is “yes”, then you should consider implementing an Agile approach in your organization. Agile methodologies focus on the following key principles:

  • Individuals and interactions driving processes forward
  • Working software as a main criteria for success
  • Customer collaboration as a prerequisite for delivering high value
  • Responding to change as a standard way of working rather than an exception

Following an Agile approach means working in small steps called iterations that allow for fast feedback cycles, quickly visible results, easier adaptation to changed requirements, and eventually – reduced risk. This is combined with an evolutionary process of continuous learning and improvement where empowered teams are the driving force for progress.

All of that leads to the benefits that many organizations see as a result of implementing an Agile approach:

  • Improved time-to-market and fast response to market change
  • Increased customer satisfaction and more trust in the company’s brand
  • More focus and efficiency in the teams
  • Unleashed team potential and higher motivation
  • Culture of continuous learning and customer focus



*Source: The Agile Impact Report, QSM Associates, 2009

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